Jollywell: DNA’s Pune edition touches three.

Jollywell: DNA’s Pune edition touches three.: "DNA’s Pune edition touches three. ‘Wow’ or ‘How’ this English daily reached this ‘young’ figure may be many people’s reaction. Launching a..."

DNA’s Pune edition touches three.

DNA’s Pune edition touches three.

‘Wow’ or ‘How’ this English daily reached this ‘young’ figure may be many people’s reaction.

Launching at a time when the city was held by two ‘adult’ national newspapers that started it editions many years ago, the initial ‘publishing’ pangs were managed by a thin staff who worked even on their weekly offs.

Then came the newspaper’s opportunity to deliver. And it printed two editions — morning and afternoon — when Mumbai came under terror attacks in 2008.

Many desk staff worked round the clock to give updated information and Puneties became part of history when they held the paper on the noon of November 27 in 2008. The newspaper printed 30,000 copies on that day, and it counted in many ways.

Adorned by an innovative design, all-colour pages, in-depth and informative columns, and a youthful zeal to connect to readers, the paper took its baby steps with a childlike curiosity and a willingness to form a harmonious blend that captures the spirit of the city.

Celebrating our first anniversary at a time when global slowdown had severely hit the Indian economy, forcing many publishing houses to issue pink slips, made many to question our existence, and subsistence.

Growing competition and a passion to ‘be different’ made DNA to quickly learn to take successful strides. And it did raise eyebrows, both on and off the paper.

The second year was sprinkled with many path-breaking stories with citizens noticing and accepting our paper and its unique name. Our reportage gave readers their value for money, and our community-connect initiatives made many to take up pens for the overall development of the city.

A socially active and vibrant city like Pune gave the paper the requisite environment to grow and prosper, and in return, it bore fruits by capturing and telling the true spirit of the city on the citizens’ doorstep, every day.

DNA has touched the hearts of Puneites, and has finally arrived to show ‘how’ it became ‘wow’.

Come, walk with DNA as it touches more milestones.

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